Inspired by Glastonbury, Coachella and boutique festivals such as Festival No 6 and Secret Garden Party, sales of festival-themed furniture have soared by over 100% according to data from Alfresia, a garden and conservatory furniture etailer.
Sales of firepits have increased 74% over the past 12 months, and in a survey of 1,000 homeowners, 27% of respondents admitted they have decorated their outdoor space with lanterns.
Some 31% of homeowners have also bought relaxed furniture including sofa seating, swinging chairs and sun beds.
Sales of children’s teepees have also risen 115%.
Meanwhile, a study of 2,000 people commissioned by The Scotts Company (UK) found that 46% of millennials move rental property on average every four years, driving them to invest in mobile gardens. For 86% of millennials, renting actively encourages them to create a garden so they can make the space ‘more of their own’. Two-thirds (65%) are also driven by the desire to have a space to relax and rewind.